Do you have an Ideal Customer Profile?

Do you have an Ideal Customer Profile (ICP)? We’ve got advice on five key elements to include in your ICP, with a breakdown of how this profile can boost your sales & marketing activity.
#ICP #IdealCustomerProfile #marketing #businesstips

Understanding the impact of Cost of Sales (CoS)

Your Cost of Sales (CoS) is a vital financial metric to understand. We’ve highlighted 5 important ways that CoS impacts on your operational efficiency and your financial health.
#CoS #costofsale #businesstips

How’s your work-life balance?

Many business owners are reviewing their priorities and their work-life balance. Gallup reported that 39% of the owners they surveyed worked over 60 hours a week. How can you reclaim time and balance in your business?

The importance of having a business coach

Want to achieve your true potential as a business owner? Business coaching helps you review, analyse and enhance your business strategy, while providing a highly personal mentoring programme for you as an entrepreneur.
#business #coaching

What makes a business expense tax deductible?

The ATO recently published some ‘wild claims’ that business owners had tried to make for business expenses. But what CAN you claim and what CAN’T you claim? We have the answers.
#tax #expenses #businesstips

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