We all know that social media can be a powerful tool for building your company brand and customer audience as a small business.

A recent Shopify report found that retailers are getting social savvy and are using their social channels to make the most of specific peak holiday seasons, like Easter and Christmas.

The Shopify survey showed that:

  • Up to 70% of retailers said they will prioritise social for customer retention.
  • About 42% plan to provide exclusive offers through social media.
  • 38% plan to focus on enhancing customer service through good social media policies.

So, what can you do to boost engagement and sales through your social channels?

Targeted social advertising

Use your platform-specific targeted advertising options to focus on specific audiences. Think about using customer demographics, interests, locations and past behaviours to reach your ideal customers with Easter-themed ads. Highlight special offers, discounts and exclusive deals and think about using a mix of image, video and PPC ads to target your audiences.

Create season-specific content

Think about creating a content calendar that features Easter-related posts such as recipes, decorating tips, gift ideas and family-friendly activities. Run contests and giveaways to get customers engaging with you and increase getting a better overview of you brand.

Collaborate with influencers

Partner with social media influencers that specialise in your specific industry or sector. Make sure they align with your brand and target audience and collaborate on content that promotes your products or services. Encourage user-generated content by running contests or challenges that encourage your customers to share their Easter experiences with your brand.

Use storytelling strategies

Use brand storytelling to create a sense of inclusion, community and seasonal urgency. This can help to drive purchases by including exclusive discounts and Easter-themed threads that create a pressing desire to include your products in the customer’s Easter plans.

Get your social content ready for Easter and beyond

With the Easter weekend only a few months away, now’s the time to get planning your holiday content and to work these strategies into your social media planning for the year ahead.

 

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